What runs behind your campaign.
You brief us, we run the field. Nothing here is software you install — it is the machinery our team operates on every engagement, so you know exactly what you are paying for.
The ledger — every clip accounted for
Money on one side, momentum on the other.
Owed, live
A running total of what every clipper on your campaign has earned so far, with budget burn, remaining balance, effective CPM and paid yield. You see it in every report; we watch it every day.
Momentum tracking
Total campaign views with real deltas against the previous reading, per-account trend lines, and follower movement — so you can tell a spike from a slope.
Top clips, ranked
The best-performing clips across all clippers and both platforms, ranked and linked, so winning formats get spotted and repeated mid-campaign.
Clipper leaderboard
Every clipper ranked by yield inside your campaign window — who is carrying, who is coasting, who deserves a bigger slice of the next field.
The rules — five ways to pay a clipper
A field is a budget, a date window, a set of rules, and a ledger. You pick the model; the engine enforces it.
| Model | How it pays | Controls |
|---|---|---|
| Pay per view (CPM) | A rate per thousand campaign-window views across all qualifying clips. | CPM rate, per-clip cap, max clips per clipper, follower gate |
| Per-clip views (CPM) | Same rate, but each clip qualifies on its own merits. | Minimum views per clip, maximum counted, duration limits, follower gate |
| Flat rate per clip | A fixed amount for every clip that clears the bar. | Rate, max clips per clipper, clip eligibility gate, follower gate |
| Bounties | A reward for hitting a threshold — each, first, or most. | Unlimited bounties per field, views or likes thresholds |
| Top-clips leaderboard | A prize list paid out by rank. | One prize per paid rank |
The fence holds. The engine computes what each clip would earn, then allocates your budget in priority order until it is spent. Clips that do not fit earn nothing, and the shortfall is reported plainly — so a viral week never quietly overspends your money, and you can see exactly what a top-up would buy.
The crew — clippers, managed
Recruiting and onboarding
We bring clippers from our own network and can fold in yours. Each one gets a personal invite link and authorises on TikTok’s or Instagram’s own screen — no passwords shared, nothing installed, and the account that connects is verified against the handle we invited.
Rules as a brief
Your campaign settings render into a plain-language brief — account requirements, content requirements, payout requirements. What a clipper reads is literally what the payout engine enforces, so there is no "but I thought" at settlement.
Quality and compliance
Hashtag requirements, duration limits, follower gates and per-clip caps are checked automatically on every reading — clips that break the rules simply never enter the payout pool.
Payout runs
At settlement you get a clip-level statement: who is owed what, from which clips, with the uncapped figure wherever the fence bit. Clean enough to hand straight to finance.
The readings — real numbers, kept honest
Official APIs only
Every figure comes from TikTok’s and Instagram’s official APIs against the connected account — not scraped, not screenshotted, not typed in from memory.
Dated snapshots
Platforms only ever tell you today’s number. We store a dated snapshot at every reading, which is what makes campaign-window measurement possible at all — and lets a season be replayed day by day after the fact.
Window yield, not lifetime
Payouts come from views earned inside your campaign window. A clip that already had a million views the day the field opened does not get paid for them.
Where the numbers live. Campaign data sits on our own operator machines — local-first, encrypted credentials, read-only platform access, no central cloud database. The details are on the security page.